An obvious measure of the health of your dental practice would be the health of your patients, but the health of the relationship with your patients may be even more important than the health of your patients; because if you fail to establish, or worse yet, violate that relationship, the patient will not let you treat them even if you’re one of the finest dentists in the community.
“When a patient leaves your office able to explain to his friends his relationship with you and how it benefits him immediately and in the years ahead, you have established a relationship with that patient which is the only sound basis for the growth of your practice, and the development of your profession.
“Psychologists have discovered, as a matter of fact, that the inability of individual dentists and the dental profession to establish this relationship is a major contributing factor to the problem why more people do not avail themselves to adequate dental care.”
-Dr. Nathan Kohn
Many dentists have not made relationships with patients a priority, because you can repair teeth without relating. To create health requires a relationship, to treat disease does not.
As you decide in your mind and your heart that you are safe in our hands, a relationship will blossom and grow, leading to trust which is an essential trait in creating the “people taking care of people” practice.
Dentistry is a relationship business. The better the relationship is between you and your patient, the less vulnerable you are to outside interferences like insurance companies and the government. When you involve yourself in a truly meaningful relationship with your patients, they will respect you, feel improved levels of health and well-being, and find great value in what you and your office have to offer. If you, on the other hand, minimally develop relationships with your patients they will find their insurance contract of greater value to them, than your abilities as a healer and as a caring human being.
Many patients fail to come to the dentist for regular checkups, which is the best way to establish and maintain oral health. These are symptoms of patients’ attitude toward dentists. They indicate that dentists are failing to see dental care in terms of a good dentist-patient relationship…a cooperative long term effort of prevention and correction aimed toward providing the patient with a lifetime of attractive appearance, comfortable chewing, and lowered dental repair costs.